Territorio Mudéjar has been at FITUR, rolling out the red carpet for potential visitors to discover our partner towns.
During the fair, we once again organized a small meeting schedule. We also have a presence at the counter that the Tourism Department of the Zaragoza Provincial Council is currently managing at the Aragon Government stand through the Zaragoza Provincial Council counter.
This year we returned to CULTOURFAIR Madrid 2025, an international B2B fair specializing in premium cultural tourism and MICE (meetings, incentives, conferences, and exhibitions).
We held 37 meetings with 15 agencies from different countries dedicated to corporate travel, company meetings, and executive events. They are looking for unique locations and venues with carefully curated logistics, elegant and stylish. The luxury of authenticity, of identity, of locals who love their land.
We have offered them various management activities related to Mudejar heritage: Routes for companies that organize private trips, incentive trips, and business trips (small agencies and product clubs), and projects for organizations involved in the search for heritage spaces for communication (Mediapro events, Sony, BBVA, etc.).
We are also testing the design of our new routes, offering several prospecting trips covering all areas and all locations in the Mudéjar Territory.
Territorio Mudéjar is taking part for the sixth year in the ARATUR tourism fair in Argon and we are doing so with our heritage projects developed with our partner town councils.
Our stand will once again become a space to show what Mudejar is through the monuments, town planning, houses, landscape, trades and services of each locality.
In our stand you can make ‘visits to the Mudejar’ with historical-artistic explanations of the localities (each one in a schedule) and also of the projects that we develop there, such as the routes or the projects on route, among others.
At the end of each presentation, participants can take part in a draw for three trips to one or two partner locations.
During the fair, our stand was visited by the Minister for the Environment and Tourism, Manuel Blasco; the Director General of Tourism, Jorge Moncada; the Deputy for Tourism of the DPZ, Cristina Palacín; the Councillor for Culture and Tourism of Zaragoza City Council, Sara Fernández; the Member of the Aragonese Parliament, Leticia Soria; the Councillor of Zaragoza City Council, Armando Martínez, and Manuel Teruel, President of the Zaragoza Trade Fair, among others.
We were also visited by @huescalamagia @Livehuesca @Megustazaragoza @Franlujanzgz @Zaragozaguia
Timetable for guided tours of our stand:
SATURDAY 25 MAY
11:30. Route 4: Mestizo and frontier: Mudejar villages
Guided tour’ through Fuentes de Ebro and Rodén, Velilla de Ebro, Gelsa and Quinto with its Mummy Museum.
12:15 h. Route 5: Keys to a style, the origins. Mudejar in Illueca, Villarroya de la Sierra and Torralba de Ribota.
13:00 h. Route 6: Keys to a style, the origins. Mudejar in Zuera, Magallón and Tauste.
SUNDAY 26 MAY
11:30 Route 10: A bird’s eye view of the towers
Mudejar in Romanos, Villarreal de Huerva, Mainar, Herrera de los Navarros and Villar de los Navarros.
12:15 Route 11: A bird’s eye view of the towers
Mudejar in Utebo, Villamayor de Gállego and Muel.
13:00 Route 12: The construction of space. Light and matter
Mudejar art in Maluenda, Morata de Jiloca and Acered.
17:00 Route 13: The construction of space. Light and matter
Mudejar in Borja, Castejón de Valdejasa and San Mateo de Gállego.
17:30 h. Route 1: Mestizo and frontier: Mudejar villages
The Mudejar in Terrer, Villafeliche and Daroca
Today we participated in the event DIGITOUR: Forging and financing the Digital Future of Tourism, which was held at the Pablo Gargallo Museum in Zaragoza. There we talked about our participation in the #Digitour project, which implements digital tools at the service of tourism companies, in our case located in towns with a very relevant historical and artistic heritage.
Working on the possibilities of establishments with a historical and heritage identity can generate a new customer profile, improve a business positioning that looks beyond “classic tourism” and, for the towns in the Territorio Mudéjar network, work on the preventive conservation of their resources by favouring the work of specialised professionals.
For this reason, Territorio Mudéjar is coordinating the design of a quality seal to distinguish rural establishments and help them to offer appropriate services for scientific tourism linked to heritage and cultural resources.
Where do we do it? The pilot project has started with the redesign of the brand of the Posada del Almudí in Daroca – a historic building in the centre of the town with an interesting rehabilitation – and an establishment in Romania, Pensiunea Septiembrie in the town of Elsenita – a recently constructed building in the Natural Park of the Iron Gates.
These establishments have become the test bed for designing the service model that a travelling cultural heritage management professional needs on a day-to-day basis.
Who do we do it with? Our digital provider is Estudio Mique Diseño.
*The project, called DIGITOUR, is funded by the European Commission’s Executive Agency for Small and Medium-sized Enterprises under the COSME COS-TOURINN-2020-3-04 programme.
What are we pursuing?
The project aims to position these two accommodations as centres of excellence for the reception of researchers and creatives and to become a local driver to activate other businesses related to the services required by these travellers/workers.
The director of Territorio Mudéjar, Victoria Trasobares, participated a few days ago in the conference ‘Entrepreneurship in the tourism sector’, which was held in Calatayud as part of the Aragonese Entrepreneurship Week.
The session was also attended by Luis Poch, CEO of Bikefriendly Group; Víctor Millán, manager of Balneario Sicilia-Serón, and Lucas Montaner, manager of Gambito Club Golf Calatayud. Jesús Brotons was in charge of moderating the round table.
The event was also attended by the mayor of Calatayud, José Manuel Aranda, the manager of the Aragón Emprende Foundation, Pedro Pardo, and the president of the ADRI Calatayud-Aranda, José Ignacio Gallego.
Territorio Mudéjar is taking part in Aratur 2021, the Aragonese tourism fair held at the Zaragoza conference centre. It does so with a stand where it informs about how the entity works with, by and for the Mudejar. There you can also see the special travelling exhibition on the 20th anniversary of the designation of Mudejar architecture as a UNESCO World Heritage Site. Those interested can take part in 15-minute guided tours on different themes.
In these visits, in which the students of the Challenge Programme have participated, it has been recalled that Mudejar is an art developed in the context of the coexistence of cultures, in which the characteristics of Eastern and Western art are mixed. The characteristics of the Eastern heritage have been explained. For example, Mudejar art inherits from Andalusian art the aesthetics of the mutable, i.e. for Muslims God is the only being that remains, while everything else is mutable or ephemeral. This is translated in art into the use of perishable materials. The tour also explores the figure of the Mudéjar master craftsmen and discusses ceramics, bricks, plaster and wood, materials that form an indissoluble part of the Mudéjar whole. The visits have included explanations on history and World Heritage and on the keys to the Mudejar through the fortress-churches and towers.
These weeks we are hosting agents from Sweden, France and Italy with whom we are making specialised technical visits to selected towns in the Territorio Mudéjar such as Tobed, Cervera de la Cañada, Borja, Quinto and Torralba de Ribota, among others. The aim is for them to get to know the heritage and potential of our towns and to include them as destinations in their travel programmes.
At Territorio Mudéjar we strive to develop Mudejar heritage management practices that foster responsible, sustainable tourism designed by those in the places where the heritage is located, always in conjunction with their inhabitants. We are convinced that preservation, research and dissemination of the Mudejar identity are key factors in the creation of tourism activities.
To consolidate this aim and share best practices, from today until November 13, we will be attending the second Interregional Event for Exchange of Experiences 2 (IEE 2), held in the province of Groningen, in the north of the Netherlands, entitled “Heritage, further than tourism: a sustainable future”.
Researcher Irene Ruiz Bazán (professor at the Polytechnic of Turin and Territorio Mudéjar fieldwork researcher) was in charge of moderating the good practice seminars in which several towns belonging to our network stood out in the presentation of unique projects.
The mayor of Torrellas, María Pilar Pérez, presented the Miau urban art project, which has been in place in the town since 2016.
From Alagón, as part of the Heritage and Education seminar, Julián Millán and Pablo Sebastián discussed the interesting work they are doing at the Ribera Alta del Ebro Workshop School.
And from Daroca, Irene Ruiz mentioned the work being done in Territorio Mudéjar, with contributions from researchers Ricardo Monreal and Marta López – 2020 Fieldwork grants – in the Mudejar civil architecture management project, which they are carrying out in accordance with the objectives of the new Fundación Campo de Daroca management body, reaching an important milestone by converting the Palacio de los Luna into a benchmark and a management model for private civil architecture.
On Friday, streaming from the Museo de Momias in Quinto, it will be time to look to the future in the conclusion sessions and also in the workshop on rural heritage management in the era of COVID-19, an issue that Territorio Mudéjar has thoroughly addressed so as to remain active while complying with all the safety measures and ensuring the safety of our visitors, but also, above all, that of the inhabitants of our towns.
Moreover, we have launched a multiplatform digital work solution in order to continue progressing with our projects online, aiming to work in an effective, innovative manner with historical and artistic resources, to the benefit of Mudejar heritage and our region.
Territorio Mudéjar has a strong presence in this forum, in which up to 12 people from our network are participating: students in the Challenge Program, members of city councils like those of Villarreal de Huerva and Maluenda, 2019 and 2020 fieldwork researchers, and more.
* Territorio Mudéjar is a member of MOMAr Interreg Europe (Models of Management for Singular Rural Heritage / Modelos de Gestión para el Patrimonio Rural Singular), which, under the leadership of the Provincial Government of Zaragoza and funded by the European Union, involves entities from six different countries.
Following long hours of work and preparation, we are now finishing up the details on our project entitled “El Viajero” (The Traveler), in which we are now doing pilot testing on three activities, never losing sight of sustainability: implementing specialized tours of our heritage based on the research projects we are involved in, creating a central information and booking office, and launching a podcast channel that can be accessed via our website.
In collaboration with Turismo de Aragón a(the Aragon tourism office), which called upon non-profit private entities to submit proposals for actions promoting tourism, this initiative seeks to create rural innovation concentrators based on heritage, an objective that we are also developing as part of the LEADER Local Development Strategy through the local action group ADRI Calatayud-Aranda in the projects approved for 2020.
At Territorio Mudéjar, as an artistic and historical heritage management entity focused on the Mudejar, we believe that heritage is a driving force for the development and identity of our towns. And we consider preservation, research and dissemination of the Mudejar identity to be key factors in the creation of tourism activities, which must always be designed from within the region and in conjunction with its inhabitants. This is how we explained it in January at FITUR and this remains our guiding principle in the “El Viajero” project.
The project aims, on the one hand, to enhance the possibilities for bringing visitors of several kinds to the region: traditional travelers, attracted by businesses and activities such as nature, cuisine and spas, to name a few, already existing in the towns, research or educational travelers, and even business travelers; and on the other, it seeks to improve job opportunities and uphold the businesses of professionals related to Mudejar monuments and heritage in each of the towns, such as city council tour guides and heritage and nature-related business owners.
Four signature tours of our member towns have been pilot tested with small groups. Designed by students in the 2020 Challenge Program (DPZ-Universa) the central theme is knowledge about the Mudejar, given that we are supported by superb guides who can explain the topics based on scientific facts.
These tours endeavor to define the towns in this region as a space for tourism focused on preserving our heritage, upholding local communities and opening up hard to reach spaces by means of tailored management and outstanding customer service.
After thoroughly defining the subject matter, in the end the students decided to group the tours around four topics:
a) The origin of the Mudejar: coexisting cultures. Here, we observe how coexisting Christian, Jewish and Muslim communities are reflected in the urban design, dwellings and main monuments.
b) Mudejar highlights, including tours of buildings that clearly reflect the characteristics of Aragonese Mudejar art.
c) Mudejar towers, discovering monumental heritage, urban design and the landscape through these towers.
d) World Heritage, focused on visiting the UNESCO World Heritage sites in Territorio Mudéjar and learning about all the complexities of the Mudejar phenomenon.
Central information and booking office: We have designed and implemented, on a trial basis, a digital switchboard that gives us a line of communication 24 hours a day/7 days a week to meet the information needs of anyone interested in Aragonese Mudejar art and the towns where the monuments are located.
It also enables us to offer our member towns an assessment tool in terms of accessibility to heritage buildings and analysis of demand. The virtual switchboard can be reached by telephone and will forward calls to the pertinent information providers in each town after offering introductory information about Mudejar heritage.
El Viajero: a Territorio Mudéjar podcast channel. The aim is to accompany visitors with entertaining audio clips about the context, history, customs and interesting facts about the places visited. This offers an opportunity to become more familiar with the destination and prepare the journey beforehand, or to be accompanied at all times. This podcast channel got started thanks to one of the Territorio Mudéjar 2020 fieldwork grants, and it will now become part of the El Viajero project.
Like all of our projects, El Viajero is the result of a significant amount of networking and cross-disciplinary collaboration. In this case, students in the 2020 Challenge Program participated (Cátedra de DPZ (DPZ Chair) and Universa), in collaboration with researchers involved in the 2020 Gonzalo M. Borrás Gualis fieldwork grants; Estudio Mique is in charge of technology and usability issues, and Viajar por Aragón has advised us on how to create a model for the Territorio Mudéjar routes in order to complement the existing heritage tourism options and combine proper use of heritage with tourism activities, never losing sight of sustainability and the impact these activities have on the relevant town and its inhabitants.
Our work always takes into account the sustainability of the projects and respect for the inhabitants of our towns. For this reason the activities, which required moving around the towns and were scheduled to take place in October and November, were carried out in highly reduced formats, following diverse recommendations and regulations.
Access is possible via our website homepage (www.territoriomudejar.es).
Further information will be available very soon!
The Ruta 67 digital catalog was created as part of the “Descubre tu comarca” (Discover your district) employment workshop, in which Territorio Mudéjar participated by presenting one of the sessions. It maps out tours of the Community of Calatayud district, to discover its historical, cultural and culinary treasures. These routes invite travelers to enjoy the Mudejar heritage in these towns:
Territorio Mudéjar participated in this employment workshop last year by offering a training session that included a field trip to the entity’s offices in Tobed. Participants who took part in the workshop, sponsored by the Community of Calatayud district and subsidized by the Government of Aragon and the INAEM, for a full year received a level 3 professionalism certificate for local tourism promotion and visitor information, which qualifies them to work in visitor information settings.
Posters with QR codes will be set up in the towns through which the routes pass, which travelers can scan with their mobile phones to read the digital brochure. You can also download it here.