CULTOURFAIR Madrid 2025: 37 meetings with premium tourism and corporate travel agencies to showcase our towns.

Equipo participante en la 25ª edición de MITM Europe 2025 durante CULTOURFAIR Madrid, frente al photocall oficial del evento.

This year we returned to CULTOURFAIR Madrid 2025, an international B2B fair specializing in premium cultural tourism and MICE (meetings, incentives, conferences, and exhibitions).

We held 37 meetings with 15 agencies from different countries dedicated to corporate travel, company meetings, and executive events. They are looking for unique locations and venues with carefully curated logistics, elegant and stylish. The luxury of authenticity, of identity, of locals who love their land.

We have offered them various management activities related to Mudejar heritage: Routes for companies that organize private trips, incentive trips, and business trips (small agencies and product clubs), and projects for organizations involved in the search for heritage spaces for communication (Mediapro events, Sony, BBVA, etc.).

We are also testing the design of our new routes, offering several prospecting trips covering all areas and all locations in the Mudéjar Territory.

TM participates in Cultourfair, the premium cultural tourism fair held in Seville

Territorio Mudéjar participates from 24 to 26 September in Cultourfair, the only international B2B fair of premium cultural tourism in the world. This event takes place in Seville and positions us as an example of management. In fact, we have scheduled 30 meetings with entities that promote heritage destinations and intense networking with international agencies and media.

The event organisers carry out an intense campaign of direct international promotion to its network of contacts, which exceeds 300,000 executives, to attract between 300 and 600 potential buyers, of which only the 50 with the greatest business potential are approved to participate. All of them directors and executives with decision-making power, specialising in: luxury travel, events (sports, music, wine, gourmet, etc.), MICE, city breaks, heritage, gastronomy, folklore, religion, etc…

The event’s programme offers an agenda of pre-established appointments with carefully selected buyers. The conference will be complemented by a high-level networking programme, promoting contact between all participants to foster business alliances that will facilitate the return on investment.

We are thus making progress in our mission to consolidate a unified and collaborative management network for the use of the historical-artistic resources linked to the important Mudejar heritage, understanding them as a driving force for the development of the villages and as an element of identity for the maintenance of the communities that make up our territory.

#cultourfair2023