2nd Ibero-American Meeting on Travel, Communication and Tourism in Calatayud

More than 30 experts analysed the challenges facing the tourism sector in the wake of the pandemic over two days at the 2nd Ibero-American Meeting on Travel, Communication and Tourism: Historical Heritage, held in Calatayud.

The director of Territorio Mudéjar, Victoria Trasobares, took part in this event that seeks to reflect on three key concepts that have been impacted by the coronavirus: travel, tourism and communication.

These conferences are organised by the degree in Journalism of the Universidad San Jorge, the Master in Travel Journalism of the Universidad Autónoma de Barcelona and Turismo de Aragón.

Journalists Rosa María Calaf and David Jiménez were in charge of opening the event and spoke about the differences between tourists and travellers at a table moderated by José Juan Verón, director of the Bachelor’s Degree in Journalism (USJ).

There was also time to enjoy the heritage of Calatayud: San Juan el Real, San Pedro de los Francos and the collegiate church of Santa María, declared a UNESCO World Heritage Site.

“It is important to evaluate the impact of actions to disseminate heritage. What you do at the heritage level must first be known by the people who live in the same place,” explained Victoria Trasobares.

Mudejar valley culture, in the Ruta 67 digital catalog of the Community of Calatayud

The Ruta 67 digital catalog was created as part of the “Descubre tu comarca” (Discover your district) employment workshop, in which Territorio Mudéjar participated by presenting one of the sessions. It maps out tours of the Community of Calatayud district, to discover its historical, cultural and culinary treasures. These routes invite travelers to enjoy the Mudejar heritage in these towns:

Territorio Mudéjar participated in this employment workshop last year by offering a training session that included a field trip to the entity’s offices in Tobed. Participants who took part in the workshop, sponsored by the Community of Calatayud district and subsidized by the Government of Aragon and the INAEM, for a full year received a level 3 professionalism certificate for local tourism promotion and visitor information, which qualifies them to work in visitor information settings.

Posters with QR codes will be set up in the towns through which the routes pass, which travelers can scan with their mobile phones to read the digital brochure. You can also download it here.