Territorio Mudéjar returns to FITUR with its UNESCO World Heritage mark

Aragon conquered FITUR 2023 with its heritage and Territorio Mudéjar was there with our World Heritage brand that we were able to see in 360 degrees.

Once again this year, we attended the International Tourism Fair held at IFEMA (Madrid), one of the main international meetings of the tourism sector. The Aragonese stand this year focused on the cultural and natural assets of Aragon declared World Heritage by UNESCO: Aragonese Mudejar art, the Aragonese section of the Way of St. James, the Pyrenees-Monte Perdido and the Rock Art of the Mediterranean Arc.

In this way, the aim was to showcase the Community’s heritage and, at the same time, the wide range of leisure and active tourism activities and products such as ecotourism, wine tourism, astro-tourism, family tourism, gastronomy, slowdriving, etc.

The director of Territorio Mudéjar, Victoria Trasobares, attended the fair and accompanied the European Heritage Institute in the presentation of the network of medinas.

FITUR 2020: Territorio Mudéjar as a role model of sustainable tourism and cultural heritage

Territorio Mudéjar is presenting at the leading international tourism trade fair a model for access to heritage that poses an opportunity to uphold local communities

Territorio Mudéjar is present at FITUR 2020, the leading tourism trade fair, which has become an excellent showcase for spotlighting the potential of our towns and heritage, as well as our proposal for smart, ‘green’ tourism strongly linked to the towns and their inhabitants.

At Territorio Mudéjar we strive to develop Mudejar heritage management practices that foster responsible, sustainable tourism designed by those in the places where the heritage is located, always in conjunction with their inhabitants.

We believe that heritage is a driving force for the development and identity of our towns. And we consider preservation, research and dissemination of the Mudejar identity to be key factors in the creation of tourism activities, which must always be designed from within the region and in conjunction with its inhabitants.

Therefore, we have aligned our work with the goals of Agenda 2030 and with the SDGs, as our guiding principles.

In this sense, as we shall explain at FITUR:

  • We promote the management of local eco-systems, extraction and use of nearby materials, native trades and craftsmanship that reduce energy consumption, and investments, all of which aid in the creation of sustainable means of subsistence and encourage green economies.
  • We believe that knowledge is key: accessibility to heritage as a starting point. We contribute our perspective in the construction of quality education at all levels that promotes learning opportunities which we believe to be crucial in the promotion of economic growth and high quality work.
  • We work with heritage space as a concentrator for rural innovation: new uses, workplace innovation, gender equality, inter-generational experiences and, in sum, working to reduce the inequality that arises, in our case, from working with world renowned heritage in a rural setting.

We firmly believe that places in which heritage resources – historical, cultural and natural – are managed in a conscientious and intelligent manner are resilient, distinct and identity-based places. They are places for investment, development and future.

To better spotlight our region, we will also be presenting a video at FITUR 2020, which you can watch here: https://www.youtube.com/watch?v=wiCaStafQfA