DIGITOUR - Territorio Mudéjar

Today we participated in the event DIGITOUR: Forging and financing the Digital Future of Tourism, which was held at the Pablo Gargallo Museum in Zaragoza. There we talked about our participation in the #Digitour project, which implements digital tools at the service of tourism companies, in our case located in towns with a very relevant historical and artistic heritage.

Working on the possibilities of establishments with a historical and heritage identity can generate a new customer profile, improve a business positioning that looks beyond “classic tourism” and, for the towns in the Territorio Mudéjar network, work on the preventive conservation of their resources by favouring the work of specialised professionals.

For this reason, Territorio Mudéjar is coordinating the design of a quality seal to distinguish rural establishments and help them to offer appropriate services for scientific tourism linked to heritage and cultural resources.

Where do we do it? The pilot project has started with the redesign of the brand of the Posada del Almudí in Daroca – a historic building in the centre of the town with an interesting rehabilitation – and an establishment in Romania, Pensiunea Septiembrie in the town of Elsenita – a recently constructed building in the Natural Park of the Iron Gates.

These establishments have become the test bed for designing the service model that a travelling cultural heritage management professional needs on a day-to-day basis.

Who do we do it with? Our digital provider is Estudio Mique Diseño.

*The project, called DIGITOUR, is funded by the European Commission’s Executive Agency for Small and Medium-sized Enterprises under the COSME COS-TOURINN-2020-3-04 programme.

What are we pursuing?

The project aims to position these two accommodations as centres of excellence for the reception of researchers and creatives and to become a local driver to activate other businesses related to the services required by these travellers/workers.

We travelled to Romania to further advance the DIGITOUR project, which aims to boost the tourism sector by bringing together tourism companies with innovative and digital solution providers and by using territorial and cultural heritage for tourism purposes.

Our destination was Eselnita, the location of the hotel Pensiunea Septiembrie which, together with the Posada del Almudí in Daroca, is part of the pilot project we are working on. Specifically, the hotel in Eselnita is a recently constructed building in the Puertas de Hierro Natural Park and there we have been working on the ground (and with a view) together with Alexandro Cunicel, the owner of the establishment.

We remind you that Territorio Mudéjar is coordinating the design of a quality seal to distinguish local establishments and help them to offer appropriate services for scientific tourism linked to heritage and cultural resources.

Our work consisted of studying and analysing common needs through technical visits in order to study the design of a branding and virtual spaces for dissemination following the guidelines of heritage identity as a singularity.

The two establishments of the consortium -Pensiunea Septiembrie in Romania and the Posada del Almudí in Daroca- have common characteristics: they are large spaces, with a strong link to their natural context, located in rural areas with a very low population density, which nevertheless maintain strong links with important cultural entities due to the rich cultural heritage of the area.

This project values the possibilities of the two hotels as remote workplaces for researchers, creatives and other professionals who can develop their work individually and where the influence of the context can be of great help to the research/creative process.

The recent events of the pandemic have led many workers to reconsider their workplace, understanding that new technologies offer many possibilities of connection and on the other hand allow an approach to remote places whose characteristics, relationship with the environment, surrounding landscape, etc., can be very beneficial for the work process. can be very beneficial for the work process.

To this end, it is necessary to work on their strategic positioning and on a rebranding that attracts this type of travellers/workers who can stay in these establishments for long periods of time, linked to their work processes.

*The DIGITOUR project is funded by the European Commission ‘s Executive Agency for Small and Medium-sized Enterprises in the framework of the COSME COS-TOURINN-2020-3-04 programme.