Fieldwork 2020: Walls Loqui. Walls speak. Podcast to give voice to the territory

The fieldwork grant Walls Loqui. Walls speak. Podcast to give voice to the territory has proposed the creation of a communication project of the Mudejar territory through a series of thematic podcasts that strengthen, encourage and complement the visit to the territory.

The starting hypothesis was that the combination of the unstoppable and undeniable use of mobile technologies with the current health situation meant that some towns were moving towards a more autonomous and spaced-out tourism, both in terms of physical distance and time, so a priori this methodology seemed to be the right one to be able to serve the traveller at any time of the day and, above all, any day of the week.

These podcasts are in no way intended to replace the experience of a guided tour in situ by a specialist, but given that these are generally limited to the main monuments, the aim is to complete it and enrich both the prior preparation and the subsequent experience, proposing a series of routes through the territory and additional information about the towns and possible activities to be carried out in them or in other nearby towns.

To this end, a first phase of research has been carried out, in collaboration with the internship students of the Challenge Programme, in which four possible central themes have been identified in order to structure the first podcasts, which have also served as a pilot for the project.

    1. The birth of the Mudejar
    2. The keys to the Mudejar
    3. Mestizo Land and borderland
    4. World Heritage
The idea has been to develop the podcast channel with these three objectives in mind:
  • As an enhancer of “derived” visits. In other words, through this medium,towns that receive fewer visitors can acquire greater visibility by offering themselves as a complement to visits to other towns that nowadays have a more developed tourist infrastructure.
  • As a complement to other visits already being carried out in the same town and the effectiveness of which has been proven. To be able to work along the lines of complementarity within the same town and increase the number of places visited and the time spent in the towns.
  • Proposing routes between nearby towns, thus creating a network between places with similar communication needs that can benefit synergistically.
In the trial and correction phase during its implementation, an active collaboration of the inhabitants of the territory was foreseen, but the current health situation has led to change part of this work to online formats, leaving some activities pending that will be carried out as soon as the situation allows it.

The main objective has been that this research work and its subsequent implementation, available both through the Territorio Mudéjar website and through different commercial channels, should serve not only to activate this specific initiative, but also to create guidelines that, based on the previous research, the pilot implementation and its start-up, testing, corrections, etc. (which are a fundamental phase of this stay), constitute a reference both in terms of content and at a technical level that can be used in the rest of the towns in the territory. The objective is to strengthen this communication system which, at the moment, seems to be a possible way of developing sustainable tourism with possibilities for the future.

In this sense, a technical guide has been produced that explains everything from how to convert audio files and add metadata to the podcasts to facilitate their location in the different repositories, through an analysis of the commercial platforms available on the market to the creation of guidelines for the style of the texts, duration and architecture of the contents, to allow for their adequate voice-over, dissemination and comprehension.

LINE OF RESEARCH: It corresponds to the lines of cultural heritage management, communication and dissemination.

  • Gianluca Vita, Polytechnic of Milan.
  • Irene Ruiz, Polytechnic of Turin and University of Zaragoza.
  • Marco Marcellini, expert in new technologies.