Al Andalus is, in the contemporary Islamic world, a great cultural reference point. However, it is often identified with Andalusia, despite the great Islamic heritage spread throughout the peninsula.

The project seeks to make the Andalusian territory visible beyond the current autonomous community of Andalusia and, specifically, the great Mudejar and Moorish heritage of Aragon for the Muslim tourist, based on a new form of Knowledge Tourism, of higher quality, centred on heritage, its narratives, its history and its contemporary heritage.

The recent demand for this type of tourism on the part of Muslim tourists, as well as the appearance of new products, services and companies dedicated to it, means that this sector could become a mainstay of development for the towns that make up the Territorio Mudéjar Association.

Considering previous experiences and conclusions obtained from the project developed in 2022, it is proposed to carry out a communication project for the target audience (Muslim tourists and knowledge tourists). This involves generating narratives in an appropriate audiovisual language for subsequent dissemination on social networks and other media to inform the target audience about the heritage and tourism opportunities offered by Territorio Mudéjar.