The project entitled Mudejar civil architecture, a study on new uses is a cross-disciplinary initiative in which a data input process has been developed for two main purposes. On the one hand, in order to obtain up-to-date, technologically advanced material on civil architecture with Mudejar elements within Territorio Mudéjar. On the other, to set up phase 0 of a monument management project aimed at putting these buildings to use, thus contributing to their sustainability, their role in society and their inclusion in village life.

This research falls within one of Territorio Mudéjar’s lines of action, which is to design new uses for heritage spaces: technical tours, teaching specific subjects, internships or other types of local activities.

The research is designed as an analytical study based on the management of Mudejar heritage in order to create a realistic action plan that will become a driving force for the cultural development of the local inhabitants and an integrating feature. Therefore, the starting point for the study was to consider the current conditions of the cultural assets themselves and their subsequent development, outlining action plans for each of the cases analyzed. Specifically, the heritage of Daroca, Ateca, Illueca, Borja and Saviñán was assessed.

The study implemented a method for recreating monuments in 3D using photogrammetry: images were taken with cameras and volumes were filmed with the help of drones. In addition, the action plans proposed were designed according to Osterwalder’s Business Model Canvas to develop the idea and Porter’s Five Forces Model for the competitive strategy.

Another reference taken into account in the project are the objectives sought in the European “Heritage Houses for Europe. Exchange and Innovate” project, which is based on measuring the positive impact of preserving family-owned heritage houses in Europe, analyzing innovative replicable business models, creating tools to support managers in the sustainable preservation of family-owned heritage houses, raising awareness on the family-owned heritage house sector and issuing recommendations to EU institutions for unleashing the sectors’ potential.

LINE OF RESEARCH: (3) Management of cultural heritage.

THE AUTHORS:

  • Ricardo Monreal Lafuente, art historian.
  • Alba Finol, art historian.
  • Daniel Finol, IT expert.

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